Resume – Yixin Wang

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Experienced project lead with a proven track record of spearheading successful multimedia projects, including video production and online content promotion.
Skilled in creative conceptualization, strategic planning, and post-production, I excel in crafting compelling narratives and driving audience engagement.
Seeking opportunities in digital marketing where I can leverage my expertise to enhance brand visibility, drive growth, and deliver impactful multimedia campaigns.

University of Colorado, Denver
Bachelor of Arts in Communication
GPA: 4.0/4.0
Relavent Courses: Strategic Communication; Intro to Digital Studies; Health Communication; Advertising
Honors and Awards: Academic Athlete; The First Level of Scholarship

Crafted content for WeChat official accounts and utilized tools such as Xiumi and Canva for visual design, driving cumulative article views to over 10,000+.
Participated in bid preparations by analyzing the online performance of the client and competitors, presenting competitive analysis reports and communication strategies for the upcoming year through visualized data, contributing to the team’s successful bid acquisition.
Wrote 30+ bilingual articles, including press releases, speeches, and marketing copy, optimizing the localization of international brands in China.

Responsible for updating weekly operation reports, analyzing data from new media matrices to identify account pain points, and optimizing subsequent content updates.
Managed daily updates for the WeChat official account, achieving a 10% article click-through rate by analyzing user profiles and integrating current trends, with an average monthly follower increase of 4000+.
Wrote scripts for promotional videos to target user needs, highlight product features, resulting in over 500 orders and a 20% increase in sales.

Led the ‘Urban Integration Initiative’ targeting migrant workers in Beijing’s Fengtai District, focusing on challenges in technological adaptation, social integration, and cultural engagement.
Created a series of visually and audibly aided brochures for workers with low literacy, guiding them through essential urban activities like using the subway and ordering food online, receiving positive feedback and appreciation for the practical guidance and user-friendly design.

Collaborated closely with event planners to pre-plan video scripts and shot distribution based on event details, guiding the photography team in capturing necessary video footage.
Led the post-production team, leveraging professional editing techniques and sound effects to enhance the video’s emotive and visual impact.
Video garnered over 6,000 views on online platforms and received reprints from campus official media and Beijing Weekly, further expanding the event’s influence.